Programme Overview

Description

Going behind the scenes at Poundland, the UK’s biggest single price retailer, this timely, globally relevant documentary delivers an in-depth look at the challenges, risks, and opportunities involved in running a nationwide business during tough economic times, as well as the status of a country undergoing monumental change.

Filmed over the twelve months following the UK’s historic Brexit vote, we’ll step inside Poundland to meet the customers who have become more bargain-hungry than ever. We’ll take a closer look at the distribution dilemmas faced by a chain with more than 700 stores and discover the secrets to offering super cheap food, drink, beauty products and homewares at huge volume.

With the pound at an all-time low, there’s trouble in store at Poundland as they battle to keep prices down. Just weeks after the UK voted to leave Europe, Poundland is taken over, and a new leadership team is tasked with turning the struggling business around. We’ll see the direct impact of this difficult year on the shop floor, at the head office and around the world as Poundland uses all the tricks in its book to overcome every challenge and keep the tills ringing.

Poundland’s tough trials and inspiring triumphs will echo those of many businesses and concept stores around the world operating against the backdrop of today’s often difficult economic landscape. From the first sale in its history, to taking advantage of ‘shrinkflation’ by launching a new ‘taste-a-likey’ chocolate bar – does Poundland have what it takes to survive these troubled times?

Production Info

Language

Duration

1x60’

Available as

Broadcaster

ITV (UK)

Production Company

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