Programme Overview
Description
Created by Ido Rosenblum (BOOM! Plan B) and Keshet Broadcasting
Touch is a game in which gut reaction, sharp eyes, and quick fingers can win prizes. Touch is a cross media brand - a TV Game and a mobile game based on touch screens.
The game leans on a simple and visual concept: "What's wrong with this picture?" All you have to do is concentrate on an image or a video, identify what's "wrong" and touch the screen where you see the error as time counts down – it's extremely addictive, whether you are playing on your mobile at any time (offline), or while watching the show (real-time).
The rounds of the game are based on images and videos that have undergone deliberate digital editing with missing or added details, real-life pictures with an odd or illogical element or several identical images with one exception.
The contestants in the studio and the audience are presented with a new category each time a new visual appears. The images can be anything from scenes taken from well-known movies and TV shows, historic moments, sporting events, and so on. A large portion of the images relate to current affairs – from breaking news to paparazzi snaps and red-carpet events.
Players at home can play against contestants when the show is on air by using their mobile devices and/or independently at any time - solving daily riddles to win prizes and challenging their friends.
Touch is a versatile and multipurpose concept which can be leveraged to enhance brands, making a deeper connection with an audience and adding value to commercial partners, whether you're a broadcaster, content producer, or web portal.
Prior to the TV game and international launch, Touch began as a dual screen activity of bite-sized segments airing weekly on Keshet 12. The segments were scheduled throughout the evening slot (18:30 – 00:00) and achieved remarkable engagement results encouraging viewers to join in and play for the chance to win a prize. The game demonstrated excellent retention rates with a same day return rate of 34%, meaning that people stay tuned to the channel to await the next game.
Touch also garnered a weekly return rate of up to 62%. 89% (or 9 out of 10) of players registered and kept playing after the broadcast slots and viral growth through social media sharing extended the app’s uptake week on week. 7.4% of the channel’s viewers played the game both offline and during prime-time hours too, this is a similar level of dual screen activity to Israel’s most popular prime time reality shows.
To date, this format has been adapted locally in Colombia (Caracol).