They're famous, but not for their cooking
The next generation of reality-cooking shows has a delicious and hilarious flavor. Take 10 “kitchenophobe” celebrities, who haven’t the slightest clue about cooking, mix in some large egos and diehard competitive streaks, add a sprinkling of spicy tasks, and a lot of star quality. Stir it all up and bake for three weeks in a closed doors culinary institute and you get Help! I Can’t Cook the new hit recipe for a stand-out reality show: food, celebs and comedy. Best served hot and hilarious.
They’re the greatest in their fields and accustomed to excelling at everything they do. A legendary basketball player, a famous actress, an adored children’s TV presenter, a renowned screenwriter, a leading professor – all of these are people used to receiving awards and accolades, but they have one hidden weakness they have never confronted: they can’t cook.
In Help! I Can’t Cook celebrities face their fear of the kitchen – with disastrous, frustrating, heart-warming and rib-tickling results. The stars are pushed outside their comfort zone, losing their usual poise as they regress to their school days by becoming students at the remote and secluded Culinary Academy.
Each one has a different reason behind their fear of cooking, but all of them have the desire to learn for the benefit of their family – who tell viewers first-hand just how clueless they really are. Naturally, the stars want to be the best at anything they do – these people are used to winning… Now they have the opportunity to go on an adventure to rid themselves of their “handicap” and excel (or spectacularly fail) in a new field.
Try not to laugh too much as these normally slick professionals fumble around, attempting to complete their step-by-step rehabilitation program and live day in, day out, with their fellow disasterchefs away from their home comforts. Find out what happens when supreme talent and sizable egos clash with incompetence and insecurity – some deliciously entertaining viewing awaits…
Help! I Can’t Cook is the second highest-rated celebrity reality program EVER in Israel with an average season share of 35.5%.