The hit television game where knowing your family’s weaknesses wins you cash!
Sure or Insure is a shiny-floor studio game show that hands one contestant $200,000, offers him the chance to win $1M – and then inserts his family between him and the cash! He must answer eight trivia questions correctly without any lifelines, relying only on how well his family knows him to bail him out.
After each question, if the family members aren’t sure he knows the right answer, they can choose to buy “insurance”. But just like in real life, insurance will cost them, reducing the size of their money pot. And the more money they lose, the more they’ll fight about how to spend the rest, airing all of their family issues in front of the nation in this hilarious, high-stakes show. And you thought your family was crazy…
Season one of Sure or Insure, which ran during primetime on Keshet Channel 2, achieved an average series audience share of 32% and outperformed its combined competition week on week throughout the series.