NATPE MIAMI, 18 January, 2017 – Keshet International (KI) has licensed its children’s music talent show MASTER CLASS to Teledoce (La Tele), Uruguay’s leading free-to-air channel as it ramps up its presence within the Latin American region. The deal marks the first original KI format to be adapted for audiences in Uruguay and will be the first ever Spanish-language version of the show.
Produced in house at Teledoce, the 26 x 90’ local version will launch in late Spring; casting for the show is currently underway.
Eugenio Restano, Programming Manager at Teledoce, said, “We’re delighted to be working with Keshet International to bring this immensely popular, proven ratings-winning programme to audiences across Uruguay. This isn’t just a talent show, it’s a TV event for the whole family.”
Kelly Wright, Head of Latin America at Keshet International, said, “MASTER CLASS allows viewers to spend a magical couple of hours each week with children as they learn about and sing classic songs at this gifted music school. We are delighted to share it with Uruguayan audiences for the first time as Teledoce leads the first Spanish-language rollout of this internationally successful format.”
Set in a music school and its auditorium, MASTER CLASS sees 16 of the country’s most promising young voices take to the stage each week to sing a number of all-time classics. With the support of four teachers, who are also leading artists in the music industry, the children are trained to reach their full potential and accelerate their growth as potential stars of the future. Avoiding the intrigue and harsh judgment of a ruthless talent competition, MASTER CLASS is a heartwarming, feel good format, which taps into the global trend of family viewing.
Originally created by Yoav Tzafir, Tamira Yardeni and Zvika Hadar and produced by Tedy Productions for Keshet Broadcasting, MASTER CLASS is one of KI’s most successful formats. It is the highest-rated talent show in Israel to date and has become a breakthrough hit in territories such as Hungary, China, Greece and Slovenia.
Latin America is a major market for KI, it has already had success in Uruguay, having previously sold the Spanish version of its explosive format BOOM! to Canal 10 and the Argentinian version of Rising Star/Elegidos to Monte Carlo TV – Uruguay’s second longest running channel.
Visit the Keshet International suite 22606 Tresor Tower, at the Fontainebleau Hotel Miami, NATPE 17 – 19 January 2017
About Keshet International:
Keshet International is Keshet Media Group’s global distribution and production arm. Headed by CEO Alon Shtruzman, it includes Keshet’s local production outposts (Keshet UK, Keshet Asia, Keshet Studios in the US and Keshet MX in Mexico) as well as its global distribution arm.
KI’s catalogue consists of over 90 tried and tested properties that appeal to audiences worldwide, spanning all genres.
Highlights include hit drama Prisoners of War, the original Israeli version of prime time Emmy® winner Homeland; gripping espionage thriller False Flag; touching family drama The A Word; the high octane game show BOOM!; hit interactive talent show Rising Star and children’s talent show Master Class; reality dating format Girlfri3nds; and ‘buddy comedy’ Traffic Light, winner of an International Emmy Award.
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