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TELEVISA COMISSIONS SPANISH LANGUAGE VERSION OF KESHET INTERNATIONAL’S EASY MONEY

August 26 2017
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Easy Money is the Second of Four Series Selected as part of Multi-Project, Multi-Year Output Deal Between the Two Companies

 Mexico City, 28 August, 2017 – Keshet International’s (KI) Easy Money has been selected as the second scripted KI format to be adapted by Televisa for Spanish-language audiences under a previously announced multi-project, multi-year production deal.

As a work-for-hire for Televisa, Chocolate Cine is producing a 13 episode adaptation of Easy Money (Spanish title Mita y Mita) for weekly broadcast on Televisa´s Channel Las Estrellas, to launch on 30 August. Univision will hold US rights.

Mita y Mita will be directed by Pedro Pablo Ibarra (Ingobernable) and star Martín Altomaro (Nestor), Magaly Boyselle (Olivia), Dino García (Silvio) and Damayanti Quintanar (Mariana).

 The on-going pact between the two international media giants allows Mexico-based Televisa to acquire rights to remake four scripted formats with wide international appeal from KI. The first of those projects previously announced, MINT (international title: Loaded) is about four friends who become hi-tech millionaires.

Kelly Wright, VP Distribution at Keshet International, said “Easy Money is a highly relatable, laugh-out-loud format and we’re thrilled that Televisa has chosen it to launch its comedy block on Las Estrellas. We have been greatly impressed with how Televisa has adapted Loaded to create MINT and anticipate with great expectation how Easy Money and other selected KI series will materialize in this vibrant market.”

Easy Money, created by Shmulik Levi and Doron Tsur and directed by Ofir Babayoff centres on the story of Eli Conforti, a broke and apathetic claims adjuster, who wins a $70 million lottery jackpot. You’d think he’d be the happiest man alive, but unfortunately he’s got a major problem. In theory, he has to share the money with his vile wife, Sari, and he’s not willing to spend a single cent on her. With the help of his best friend Herzl, a modest and kind-hearted man, Eli goes to extreme lengths to enjoy his money while keeping it a secret from Sari, as well as her corrupt lawyer father, her young lover and the entire neighborhood. Easy Money is a wild comedy that proves “more money” does indeed mean “more problems”, especially if you are as stubborn and petty as Eli…

 

About Keshet International:


Keshet International (KI) is Keshet Media Group’s global distribution and production arm. Headed by CEO Alon Shtruzman, it includes KI’s local production subsidiaries (Keshet UK, Keshet Studios in the US, Keshet Asia, Keshet MX in Mexico and Tresor Produktions in Germany) as well as Keshet Digital Studios, Keshet Films, Keshet International Gaming and its global distribution arm. KI’s catalogue spans all genres including drama, comedy, game show, talent show, documentaries, factual entertainment/reality dating and kids, and includes both original content developed within the KI network of companies and select third-party IP. 

Highlights include BBC One’s family drama The A Word; Channel 4’s comedy drama Loaded; the international hit Prisoners of War, upon which the prime time Emmy® winner Homeland was based; gripping espionage thriller False Flag; the high octane game show BOOM!; hit interactive talent show Rising Star and children’s talent show Master Class; reality dating format Girlfri3nds; and international Emmy® Award-winning ‘buddy comedy’ Traffic Light.

 

 

More information:

Jim Benson / Kevin Broderick

The Lippin Group

jbenson@lippingroup.com / kevin@lippingroup.com

323-965-1990

Laura Saunders, Keshet International
T: +44 203 771 0043

M: +44 7568 557 238

laura.saunders@keshet-tv.com

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