• subscribe

SURE OR INSURE PREMIER OUTPERFORMS ALL OTHER CHANNELS ALTOGETHER

September 30 2013
< BACK TO NEWS

The family game show outperformed the ratings of Still Standing and Israeli Premier League football Match together

Sure or Insure, Keshet International’s new television game launched at Miptv, debuted on Keshet Channel 2’s primetime from 21:00-22:00 and was the slotwinner on Sunday with a 29.1% share, 19.2% rating.

Keshet was the market leader channel in Israel during Sure Or Insure, outperforming its competitors’ combined ratings. The market share of the family show was three times higher than Still Standing on Channel 10, which scored a 10% share, and the Israeli Premier League Football Match on Channel 1 that scored a 12.7% share.

Sure or Insure is a shiny-floor studio game show that hands one contestant $100,000 – and then inserts his family between him and the cash. He needs to answer eight trivia questions correctly without any lifelines, relying only on how well his family knows him to bail him out. After each question, the family can choose to buy insurance as a “safety net” if they aren’t sure he knows the right answer. But just like in real life, insurance will cost them, deducting from their money pot. And the more money they lose, the more they’ll fight about how to spend it, airing all of their family issues in front of the nation in this hilarious show. And you thought your family was crazy…

< BACK TO NEWS
Social Feed

LATEST UPDATES

TV AZTECA AND KESHET INTERNATIONAL JOIN FORCES IN SCRIPTED CO-DEVELOPMENT DEAL FOR MEXICAN MARKET

read more

October 17 2017

BLACKPILLS ACQUIRES NEW FORM’S PREMIUM DIGITAL SCRIPTED SERIES COLD FROM KESHET INTERNATIONAL

read more

October 13 2017

KESHET INTERNATIONAL SELLS FLAGSHIP FORMATS TO CEE

read more

October 11 2017

KESHET INTERNATIONAL HEADS TO MIPCOM WITH A DIVERSE SLATE OF SCRIPTED & UNSCRIPTED SERIES FROM AROUND THE WORLD

read more

October 03 2017

KESHET INTERNATIONAL SELLS NEW FALL NBC SERIES THE BRAVE IN ASIA PAC

read more

October 02 2017

KI Sizzle Reel 2016 from Keshet International on Vimeo.

THANK YOU

Your Request Was Succesfully Sent.

BACK

BACK

LOG IN


Forgotten your password?

NEW USER?

REQUEST A PASSWORD