The family game show outperformed the ratings of Still Standing and Israeli Premier League football Match together
Sure or Insure, Keshet International’s new television game launched at Miptv, debuted on Keshet Channel 2’s primetime from 21:00-22:00 and was the slotwinner on Sunday with a 29.1% share, 19.2% rating.
Keshet was the market leader channel in Israel during Sure Or Insure, outperforming its competitors’ combined ratings. The market share of the family show was three times higher than Still Standing on Channel 10, which scored a 10% share, and the Israeli Premier League Football Match on Channel 1 that scored a 12.7% share.
Sure or Insure is a shiny-floor studio game show that hands one contestant $100,000 – and then inserts his family between him and the cash. He needs to answer eight trivia questions correctly without any lifelines, relying only on how well his family knows him to bail him out. After each question, the family can choose to buy insurance as a “safety net” if they aren’t sure he knows the right answer. But just like in real life, insurance will cost them, deducting from their money pot. And the more money they lose, the more they’ll fight about how to spend it, airing all of their family issues in front of the nation in this hilarious show. And you thought your family was crazy…
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