Keshet International has sold its trailblazing interactive talent format RISING STAR to Enlight Media China. The Chinese version will be broadcast on the China state television channel CCTV (China Central Television). A two season deal has been closed and 30 episodes will be produced by Enlight Media for the TV network’s CCTV-3 channel. The agreement will see RISING STAR airing to a potentially gigantic audience of up to 1.2 billion live viewers. Beijing Century Media assisted with the deal process.
Wen Ha, Program Director at CCTV-3, said “We are excited about this format because of its cross-platform and interactive features, which are things that have never been seen before in Chinese television.”
Hang Zhang, President of Television Division of Enlight Media, said, “This collaboration will become a milestone in Chinese Television history, Enlight Media is confident that it will make RISING STAR China a phenomenal show.”
Keshet International CEO, Alon Shtruzman, said, “We’re very happy to be partnering with one of China’s most respected and experienced production companies, Enlight Media, to bring Rising Star to the CCTV-3 audience. This is the latest of several recent deals we have made in Asia, the region is a key priority for us as we continue to grow internationally. ”
To date, RISING STAR has aired in Brazil (RedeGlobo), Portugal (TVI) and the USA (ABC) stacking up some impressive achievements. The Brazilian version of the show attracted an average share of 31% across the series, peaking at 35% and the RISING STAR app was downloaded more than 3.2 million times. Broadcaster RedeGlobo has commissioned a second season for 2015. In Portugal RISING STAR averaged a 25% series share, peaking at 33% – some 22% higher than its nearest competitor (The Voice). It was the country’s most watched entertainment show and triumphed over its competition in 11 weeks out of a possible 13 – losing out only to the Portugal/USA World Cup game and the World Cup final. More than 630,000 users registered through the app. In the US, RISING STAR was the nation’s second most watched Sunday night show, consistently outperforming ABC’s regular averages for the slot year on year. The show’s premiere was Sunday’s No. 1 Most-Social Broadcast Series, delivering 290% more tweets than NBC’s America’s Got Talent. The RISING STAR app was the most popular IOS and entertainment app on Google Play for the first few weeks of launch. RISING STAR Germany and Indonesian are currently on air, RISING STAR Russia will launch this weekend.
Keshet International has closed deals for RISING STAR in more than 30 territories since its launch at MIPCOM 2013, making it the fastest-selling talent format on record (source: The WIT).Sales include the UK (ITV), US (ABC), Argentina (Telefe), Brazil (RedeGlobo), Spain (Atresmedia), Portugal (TVI), Italy (Toro), France (M6 Group), Russia (Rossiya1), Germany (RTL), the Nordics (Nordisk), Hungary (TV2), Ukraine (1+1), Greece (MEGA), Turkey (AcunMedya) and Indonesia (RCTI). Interest in the format continues to grow worldwide following unprecedented ratings for the show’s original series in Israel, the season finale of which peaked with a 58% share of the total domestic audience. Endemol Netherlands has also recently optioned the format.
RISING STAR, produced by Tedy Productions for Keshet Broadcasting, marked a record-breaking debut on Keshet’s Channel 2 from September to December 2013, maintaining its audience throughout the full first season as the highest-rated show in 10 of its 15 weeks on air. The app, developed by Keshet and digital partner Screenz, during season one which was downloaded more than 1.5 million times. RISING STAR has far outperformed all second screen data ever recorded in Israel, with an activity rate 10 times higher than its nearest competitor. It maintained high ratings and conversion rates (i.e. viewers to second screen participation), in excess of 30%, throughout the series.
About Keshet International:
Keshet International is Keshet Media Group’s global distribution and production arm. Headed by Managing Director Alon Shtruzman, it includes Keshet’s local production outposts (Keshet Productions UK, Keshet Australia, Keshet Canada and Keshet DCP in the US) as well as its global distribution arm.
KI’s catalogue consists of over 60 tried and tested properties that appeal to audiences worldwide, spanning all genres.
Highlights include hit drama Prisoners of War, the original Israeli version of prime time Emmy® winner Homeland; hit interactive talent show Rising Star; International Emmy® nominated docu-reality format Dear Neighbors, Help our Daughter Find Love; talent show Master Class; cross platform format 50 Things You Have to Know; reality dating format Girlfri3nds; game show The Vault; and the International Emmy® award-winning ‘buddy comedy’ Traffic Light.
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About Rising Star:
RISING STAR is a trailblazing interactive talent format which hails a new era in home entertainment. It enables the viewers to interact with the show via an innovative free app ‘TV app to you’ which is fully integrated into the show. Making their debut on stage alone, behind a giant wall of TV screens, a performer can only make his or her entry to the studio by winning over more than 70% of the viewers, judges and live audience. If the bar is met, the screen (which lights up with the face of each interactive viewer in real-time) will slowly rise to expose the hopeful to their new fans and the judging panel. From the very first minute of the very first episode, viewers will play an integral role in every decision made on the show and continue to do so throughout the entire season.
About Enlight Media:
Enlight Media is the largest TV program production company in China, and one of the largest film distribution companies in China, its businesses include TV program production, large events, artists management, etc. Enlight Media has produced China’s X-Factor, The Biggest Loser, Clash of the Choirs and such adapted top international format shows. Lost in Thailand, the film that Enlight Media presents accumulated box office of 1.26 billion China Yuan, which is the most successful Chinese film in China film history.
Limor Gott Ronen, Keshet International
T: +972-54-6563477 +972-3-7677820, firstname.lastname@example.org
Laura Saunders, Keshet International
T: +44 207 7758 0038 email@example.com
Melissa Zukerman, Principal Communications Group
(323) 658-1555, firstname.lastname@example.org
Eva Lu, Principal Communications Group
(323) 202-4365, email@example.com
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