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RCN COLOMBIA ACQUIRES NEW FORM’S MR. STUDENT BODY PRESIDENT FROM KESHET INTERNATIONAL FOR ITS AVOD SERVICE CANALRCN.COM

August 09 2017
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First Season of 10 x 12’ Young Adult Comedy Debuts This Summer to Become First English-Language Digital Series for RCN

9 August, 2017 – RCN Colombia’s AVOD service, canalrcn.com, has acquired the first season of New Form’s Mr. Student Body President from Keshet International (KI). Originally produced in the US for mobile content service go90™, the 10 x 12’ young adult comedy, sub-titled in Spanish, will make its debut this Summer to become canalrcn.com’s first English-language digital series.

New Form is a leading digital entertainment studio creating and distributing premium narrative content. In October 2016, KI became distribution partner for three of New Form’s original millennial and young adult digital scripted series. The deal with canalrcn.com was brokered by Kelly Wright, KI’s VP Distribution and New Business.

Maria Iregui, EVP Strategy at canalrcn.com, said “We are very excited to partner with Keshet International in this idea of bringing content to our younger audiences and continue to build loyalty and preference in our digital assets.”

“This exciting venture is something of an experimental departure for our friends at RCN, and we’re happy that they chose to embark on this venture with our content,” said Kelly Wright, VP Distribution and New Business at Keshet International. “This is an important step in the evolution of RCN’s growing digital footprint, which will be backed by an extensive marketing campaign. We look forward to watching RCN’s viewership grow from strength to strength.”

“The sale of Mr. Student Body President to yet another international premium platform speaks to the quality and versatility of the series—we are thrilled to share it with the expanding RCN audience,” said New Form COO JC Cangilla.

The sale of Mr. Student Body President in Colombia follows its acquisition in the UK by Channel 4’s on-demand service, All 4, in December 2017. The series became the first of it its kind to be acquired directly for All 4, as opposed to airing on Channel 4 before moving to on-demand. 

The comedy tells the story of Tyler Prendergast, the most ambitious student body president in the history of Berenger High. With his Machiavellian chief of staff, Hadley, Prendergast runs the school like a slick politician on Capitol Hill, maintaining power by any means necessary. With ambitions ranging from throwing the greatest pep rally in school history, to finding his own “first lady,” to crushing his opponents (even innocent freshmen), Prendergast sets off political fireworks whenever he clashes with the new school principal; if she thinks she can stand in his way, she’ll soon learn better. It stars Jeremy Shada (Adventure Time, Parenthood, ParaNorman), Arden Rose (1.3 million YouTube subscribers) and Christina Moore (True Blood, That 70’s Show, MADTV).

 

 

ABOUT KESHET INTERNATIONAL:
Keshet International (KI) is Keshet Media Group’s global distribution and production arm. Headed by CEO Alon Shtruzman, it includes KI’s local production subsidiaries (Keshet UK, Keshet Studios in the US, Keshet Asia, Keshet MX in Mexico and Tresor Produktions in Germany) as well as Keshet Digital Studios, Keshet Films, Keshet International Gaming and its global distribution arm. KI’s catalogue spans all genres including drama, comedy, game show, talent show, documentaries, factual entertainment/reality dating and kids, and includes both original content developed within the KI network of companies and select third-party IP. 

Highlights include BBC One’s family drama The A Word; Channel 4’s comedy drama Loaded; the international hit Prisoners of War, upon which the prime time Emmy® winner Homeland was based; gripping espionage thriller False Flag; the high octane game show BOOM!; hit interactive talent show Rising Star and children’s talent show Master Class; reality dating format Girlfri3nds; and international Emmy® Award-winning ‘buddy comedy’ Traffic Light.

ABOUT NEW FORM
New Form is an entertainment studio that redefines how stories are developed, packaged and distributed. New Form empowers creators and audiences to produce original narratives that transcend traditional categories and platforms. Watch New Form series on a variety of global outlets, including CW’s The Seed, Refinery29, Fullscreen and go90, or go to newformdigital.com and learn more. 

ABOUT RCN
RCN is one of the main broadcasters and tv producers in Colombia, with an outstanding record of successful telenovelas, series and entertainment programs. The company belongs to the Ardila Lülle Organization (OAL), one of the most prominent industrial conglomerates in Latin America. RCN has three cable channels and a robust digital footprint in its portals and social media accounts. RCN currently licenses its content to more than 120 countries.

More information:

For Keshet:

Jim Benson / Kevin Broderick

The Lippin Group
T: 323-965-1990, jbenson@lippingroup.com / kevin@lippingroup.com


For New Form:
Alison Ver Meulen

Manager, PR and Talent Relations

Alison@newform.com

310-586-0033

For RCN:

Yolima Celis
Directora de Comunicaciones
Canal RCN
+57 1426 9292 Ext. 1536
ycelis@rcntv.com.co   
www.canalrcn.com

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