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METEORIC RISE FOR RISING STAR

September 18 2013
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Keshet International’s groundbreaking second screen talent show launched Tuesday night on Keshet Channel 2 at primetime, 9:00 PM. The live debut scored a massive 44.7% share (HH), 32.6% rating (HH) which was 7 times higher than the closest competitor.

RISING STAR hails a new era in home entertainment. Its launch marks the first real-time voting by viewers via an innovative free app that is fully integrated into the show.

 Home viewers decide who advances, while the viewers’ pictures appear on the large screen facing the contestant. When the performer gets to the designated voting percentage bar the screen rises and the new star is revealed. Just as they were, as of the very first minute, of the first episode, viewers will continue to play an integral role in every decision made on the show throughout the entire season.

 Over 1.1 million viewers exposed to the show

 Over 50% above the average timeslot for the season 

 Over 600,000 votes via the makoTV app

 Conversion rate of 30% of the viewers

 The makoTV app exceeded 1 million downloads

 Far outperformed all second screen data ever recorded in Israel.

 The participation rate was 10 times higher than previous shows

 Tied for the highest rating ever during the Jewish holiday season

The show excelled with younger audiences and men, who are not heavy viewers of the genre.

RISING STAR kisses text messages goodbye and introduces an original, one-of-a-kind format that has never been seen before anywhere: An entire season broadcast live, including the auditions. Viewers use an innovative and free app that allows mass voting for any song for free from any household. Viewers determine which contestant advances to the next level, who is eliminated and who becomes the ultimate winner.

The format seamlessly combines prerecorded auditions with a live fully interactive real time elimination stage.

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