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MARATHON PREMIER SCORES FOUR TIMES HIGHER THAN ITS COMPETITORS

September 26 2013
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Keshet International’s docu reality, debuted on Keshet Channel 2’s from 22:00-22:40 and was the slotwinner on Sunday with a 29.5% share, 19.3% rating. Outperforming the average channels timeslot, in the season, by 7%. 

Keshet was the market leader channel in Israel during Marathon, outperforming its competitors’ ratings. The market share of the show was four times higher than its biggest competitor  at that timeslot.

A new aspirational prime time reality format. Five ‘ordinary’ people, with no athletic background, come together with one common goal: in just 8 months they will run a marathon. We assign them with a world class coach and build a training program tailored to their needs. Each episode is a distinct stage – marking a step towards their goal. Together they present 5 inspiring stories, stories of struggle and stories of triumph. Who will make it to the finish line?

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