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KESHET INTERNATIONAL’S UP-COMING MIPCOM LAUNCH HELP! I CAN’T COOK BECOMES THE SECOND HIGHEST- RATED REALITY PREMIERE IN ISRAEL EVER

September 15 2014
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TEL AVIV – The premiere of Keshet International’s new hot property for MIPCOM 2014, Help I Can’t Cook! made its debut on Saturday 13 September on Keshet Broadcasting to gain a 44% average audience share and 30.8% rating (HH).

Help! I Can’t Cook was the second highest-rated original reality launch ever in Israel (behind RISING STAR) and the highest-rated reality launch of 2014. It peaked with a 46.2% share and a 33% rating, equating to an exceptionally high number of viewers in the country’s September/pre-holiday season.

Help! I Can’t Cook is a new, humor-packed prime time reality show in which celebrities face their fear of the kitchen – with disastrous, frustrating, heart-warming and rib-tickling results.

The stars will be locked in the show’s remote “Culinary Academy for Beginners” for three weeks, attempting to overcome their own personal cooking inhibitions. Witness the results when you mix some supreme talent with a huge serving of egos and fold in a set of tasks way outside their comfort zone. Prepare for some deliciously entertaining viewing… 

Help! I Can’t Cook features A-list celebrities who are the greatest in their fields and accustomed to excelling at everything they do. A basketball hero, a famous actress, an adored children’s TV presenter, a renowned screenwriter, a leading professor – all of these are people used to receiving awards and accolades, but they all have one hidden weakness they have never confronted: They can’t cook.

Help! I Can’t Cook is a reality format produced by Gil Productions Israel for Keshet Broadcasting.

Visit the Keshet International stand R8.C9, Riviera 8, Palais Des Festivals, at MIPCOM 13 – 16 October 2014

 

ABOUT KESHET INTERNATIONAL

Keshet International is Keshet Media Group’s global distribution and production arm. Headed by CEO Alon Shtruzman, it includes Keshet’s local production outposts (Keshet Productions UK, Keshet Australia, Keshet Canada and Keshet DCP in the US) as well as its global distribution arm.

KI’s catalogue consists of over 60 tried and tested properties that appeal to audiences worldwide, spanning all genres.

Highlights include hit drama Prisoners of War, the original Israeli version of prime time Emmy® winner Homeland; hit interactive talent show Rising Star; International Emmy® nominated docu-reality format Dear Neighbors, Help our Daughter Find Love; talent show Master Class; cross platform format 50 Things You Have to Know; reality dating format Girlfri3nds; game show The Vault; and the International Emmy® award-winning ‘buddy comedy’ Traffic Light.

Join us on Facebook http://www.facebook.com/KeshetInternational

Follow us on Twitter https://twitter.com/KeshetIntl

 

 More information:

 For Keshet:

Limor Gott Ronen, Keshet International

T: +972-54-6563477 +972-3-7677820, limor.got@keshet-tv.com   

 Laura Saunders, Keshet International

T: +44 207 7758 0038 laura.saunders@keshet-tv.com

 Melissa Zukerman / Eva Lu, Principal Communications Group

(323) 658-1555, melissa@pcommgroup.com / eva@pcommgroup.com

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