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KESHET INTERNATIONAL’S RISING STAR TO RETURN FOR SERIES 2 AND 3 ON VIACOM18’S COLORS TV

January 15 2018
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India’s first ever real time voting show, attracting three million voters across series one, is recommissioned

15th January 2018 Keshet International’s (KI) talent format Rising Star has been re-commissioned for a second and third series by Colors TV, Viacom18’s flagship entertainment brand in India. Following the success of series one, which attracted an average audience share of 30% and three million voters across the series, Optimystix Entertainment will produce another two 24 x 90 series for the leading Hindi-language channel. The new series will launch in January 2018.

Series one of the local version launched in a prime time slot on Colors TV in February this year and marked the country’s first ever real time voting show, attracting approximately three million voters across the series. The hotly anticipated series finale culminated in a tense and nail-biting conclusion, in which two singers were separated by only 0.2% of the audience vote. The finale also saw acclaimed actor and producer Anil Kapoor (Slumdog Millionaire) appear as guest judge.

Gary Pudney, Head of Asia, Keshet International, said: “Rising Star has evolved the talent show genre in India, sustaining a highly engaged, modern audience for Colors TV and we are delighted that they will be rewarded for that loyalty with another two seasons. With the opening of our Mumbai office, we see this as the first of many Keshet International shows in the country.

Arpit Agarwal, Director of India and SAARC, Keshet International, added: “Keshet International has seen its presence steadily grow in India not only with the success of Rising Star, but also with shows such as Prisoners of War and Girlfri3nds doing well. To have Rising Star commissioned for another two series is fantastic and we are pleased that Indian audiences have taken this show to their hearts. We look forward to seeing many more Keshet International shows in the region.”

Rising Star, the fastest-selling talent show on record, has achieved success for broadcasters worldwide in terms of audience share and digital engagement. In the Asian region, two seasons of the format have aired successfully in Indonesia (where it won the Panasonic Gobel Award for Best Program Talent Show & Reality Show in 2015) and in China (CCTV-3) its finale was the leading programme of the night across the country. A Cambodian version (Town TV) is in the pipeline. Created and produced by Tedy Productions and Keshet Broadcasting, upwards of 160 million votes have been cast for Rising Star series worldwide to date.

The deal adds to Keshet International’s increasing presence India following the company’s recent sale of unscripted reality dating format Girlfri3nds to Discovery’s TLC in India, and Star India’s adaptation of Keshet’s International format Prisoners of War, which follows two soldiers as they attempt to re-adjust to their lives after returning home from captivity for 17 years.

 

ENDS

 

About Keshet International:
Keshet International (KI) is Keshet Media Group’s global distribution and production arm. Headed by CEO Alon Shtruzman, it includes KI’s local production subsidiaries (Keshet UK, Keshet Studios in the US, Keshet Asia, Keshet MX in Mexico and Tresor Produktions in Germany) as well as Keshet Digital Studios, Keshet Films, Keshet International Gaming and its global distribution arm. KI’s catalogue spans all genres including drama, comedy, game show, talent show, documentaries, factual entertainment/reality dating and kids, and includes both original content developed within the KI network of companies and select third-party IP. 

Highlights include BBC One’s family drama The A Word; Channel 4’s comedy drama Loaded; the international hit Prisoners of War, upon which the prime time Emmy® winner Homeland was based; gripping espionage thriller False Flag; the high octane game show BOOM!; hit interactive talent show Rising Star and children’s talent show Master Class; reality dating format Girlfri3nds; and international Emmy® Award-winning ‘buddy comedy’ Traffic Light.

 

About Keshet International Asia:

Keshet International Asia (KIA) distributes content to and acquires content from the Asian region as well as identifying strategic production partners for its rich content portfolio. Regionally headquartered in Hong Kong, KIA was established in October 2015 and has since gained footholds in all markets large and small. Recent adaptations of KIA formats include Prisoners of War India (Star TV), Trade Up China (CCTV), Master Class Vietnam (HTV3), Rising Star India (Viacom 18), Who’s On Top Indonesia (RCTM), and Rising Star Cambodia (Town TV). These join Master Class China, Spy Korea, Rising Star Indonesia and Boom! Cambodia among others which have been airing in the region for several years.

About COLORS:

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Ishq Ka Rang Safed, Thapki…Pyaar Ki, Sasural Simar Ka, Balika Vadhu – Kacchi Umar Ke Pakkey Rishtey, Udann, Chakravartin Ashoka Samrat, Swaragini, Meri Aashiqui Tum Se Hi, Krishndasi, Chhoti Anandi, Comedy Nights, Comedy Nights Bachao, Naagin, Sansui COLORS Stardust Awards, Bigg Boss, 24, Box Cricket League, Mission Sapne and Khatron Ke Khiladi amongst others.

About Viacom18

Viacom 18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on-air, online, on ground, in shop and through its cinema.

More information:

Melanie Webb, Franklin Rae (for Keshet International)
melanie@franklinrae.com 

Sonia Huria, Colors
T: +91 9892447777 Sonia.Huria@viacom18.com  

 

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