Hit Interactive Talent Show Finds Home at Rede Globo and Continues to Garner International Success
Keshet International, the global distribution and production arm of Keshet Media Group, has closed a deal with Rede Globo (Globo) in Brazil for its trailblazing interactive talent show RISING STAR. Globo, the largest commercial television network in Latin America, will produce and air a local adaptation of the show.
The acquisition of the hit format comes after numerous deals with many international territories, including Italy (Toro), France (M6 Group) Russia (Rossiya1), Germany (RTL), the Nordics (Nordisk), and most recently in the U.S. (ABC), Hungary (TV2), the U.K. (ITV) and Spain (Atresmedia). Interest continues to expand worldwide.
RISING STAR, produced by Tedy Productions for Keshet Broadcasting, marked a record-breaking debut on Keshet’s Channel 2 in September, and keeps breaking records with a 51.7% share, having more than half of all TV audiences tuning in to the show.
Over 9 million votes have been tallied through the app, which has been downloaded more than 1.5 million times. RISING STAR has far outperformed all second screen data ever recorded in Israel, with a participation rate 10 times higher than previous shows, and is maintaining high ratings and conversion rates (viewers to second screen participation) of over 30%.
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