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KESHET INTERNATIONAL’S MASTERCLASS BUILDS MOMENTUM IN EUROPE WITH NEW SALES AND SERIES RENEWALS

October 20 2014
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Children’s Singing Format to Launch in Slovenia Following Strong Ratings in Greece and Third Series Commission in Hungary

Keshet International’s high-rating children’s singing format MASTER CLASS is making steady progress in Europe with a new sale in Slovenia, a stellar launch in Greece and a third season commission in Hungary.

The talent show, in which children sing all-time popular songs with only positive reviews and no eliminations, will be produced locally in Slovenia by Paprika Latino for Planet TV, it will also be available on a dedicated channel on Telekom Slovenia. A twelve episode first season is planned for 2015.

The news follows the show’s recent launch on MegaTV Channel in Greece where it became the leading show of the night in prime time, achieving a 33.5% share in the channel’s target group (15 – 44) – an increase of 50% on the same slot a month earlier.

Hungary’s TV2 has commissioned a third series of the show, following ratings in excess of a 250% increase on the average for its timeslot. MASTER CLASS is also soon to launch a first season of 12 x 90’ episodes on Beijing Satellite TV in China following a co-development deal with 3C Media.  

Entitled School of Music in Israel and produced by Tedy Productions, headed by Tmira Yardeni, MASTER CLASS became a breakthrough hit on Keshet Broadcasting Channel 2 – it is the highest-rated talent show ever to appear in Israel and the second highest rated show in the whole of 2011, with a season average of 48.1% share and 32.5% rating.           

MASTER CLASS is a music talent show where children sing popular songs with only positive reviews and without elimination. It has become a critically acclaimed programme that taps into the global trend of family viewing because of its warm and humane approach. MASTER CLASS avoids the intrigue and harsh judgment of a ruthless competition, focusing on the nurturing relationships formed between the teachers and their young students, as they become familiar with the country’s rich musical history and cultural heritage.

The sixteen stars of the show are children aged 8-14, with the most promising voices in the country. Four teachers – leading artists in the music industry – train them to make the most of their potential and become the best singers they can. The program is set at the music school and its auditorium, where the weekly performances take place. Towards the end of the season the best student in each performance is awarded a place in the graduation show. Six sing for the last time in front of the committee, where one will be selected as the best in the class. Still, all the students continue their studies and perform at every show, including the final one.

About Keshet International:

Keshet International is Keshet Media Group’s global distribution and production arm. Headed by Managing Director Alon Shtruzman, it includes Keshet’s local production outposts (Keshet Productions UK, Keshet Australia, Keshet Canada and Keshet DCP in the US) as well as its global distribution arm.

KI’s catalogue consists of over 60 tried and tested properties that appeal to audiences worldwide, spanning all genres.

Highlights include hit drama Prisoners of War, the original Israeli version of prime time Emmy® winner Homeland; hit interactive talent show Rising Star; International Emmy® nominated docu-reality format Dear Neighbors, Help our Daughter Find Love; talent show Master Class; cross platform format 50 Things You Have to Know; reality dating format Girlfri3nds; game show The Vault; and the International Emmy® award-winning ‘buddy comedy’ Traffic Light.

Join us on Facebook http://www.facebook.com/KeshetInternational

Follow us on Twitter https://twitter.com/KeshetIntl 

***

More information:

Limor Gott Ronen, Keshet International

T: +972-54-6563477 +972-3-7677820, limor.got@keshet-tv.com   

Laura Saunders, Keshet International

T: +44 207 7758 0038 laura.saunders@keshet-tv.com

US

Melissa Zukerman, Principal Communications Group

(323) 658-1555, melissa@pcommgroup.com

Eva Lu, Principal Communications Group

(323) 202-4365, eva@pcommgroup.com

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