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KESHET INTERNATIONAL SELLS FLAGSHIP FORMATS TO CEE

October 11 2017
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RISING STAR, MASTER CLASS, Sure or insure, Traffic Light, AND yOUR FAMILY OR MINE ADAPTED ACROSS CENTRAL AND EASTERN EUROPE 

10 October, 2017Keshet International (KI) has signed a multi-format deal with leading commercial channel Rustavi 2 in Georgia, which will see its best-selling interactive talent format RISING STAR and kids’ musical talent show MASTER CLASS adapted for local audiences. The local versions will air on the channel in winter 2018 and spring 2018 respectively.

It has also signed a deal with Piknik Pictures, which will produce hit buddy comedy Traffic Light for leading channel, TV JOJ in Slovakia. The show will air in early 2018 and builds on the longstanding success of the International Emmy-winning comedy, which was recently licensed to TV3 (MTG, 140 episodes) in Lithuania and has run for 10 seasons in Russia, totaling 200 episodes.

The sales come hot on the heels of KI’s recent deal with public broadcaster TVP Poland for its shiny floor, family game show format Sure or Insure. Produced by Bongo Media, the 81 x 20’ series entitled Rodzina Wie Lepiej, which means Family Knows Best, launched in September and continues to perform well in its 6:30 PM daily slot on the popular family channel TVP 1.

Alpha TV, one of the largest terrestrial broadcasters in Greece, has also commissioned a fourth season of KI’s family sitcom Your Family or Mine (entitled Το Σόι σου or “Your Kin” locally). The third season was one of the top ten most popular shows of Spring in Greece with an average 20.7% share and the finale won its slot with lead of 54% – 145% on the other three main channels.

Paula Cohen McHarg, Senior Sales Manager for Italy, CEE & CIS, Africa, and the Middle East at Keshet International said, “We are thrilled to bolster our longstanding relationships and nurture new ones with leading broadcasters across CEE and very pleased to have found such talented partners to bring these formats to screens across the region.”

Originally created and produced by Tedy Productions and Keshet Broadcasting, at launch RISING STAR became the fastest-selling talent show on record. Over 359 episodes of the show have aired, with more than 160 million votes cast worldwide. In Hungary where it was the leading show of the week for 10 out of the 14 weeks on air, regularly outperforming its nearest competitor’s audience share by 100%. MASTER CLASS is another one of KI’s most successful formats. It is the highest rated talent show in Israel to date and has become a breakthrough hit in territories such as Hungary, Slovenia, Greece and China.

Visit the Keshet International stand R8.C9, Riviera 8, Palais Des Festivals, at MIPCOM 16 – 19 October 2017.

 

ABOUT KESHET INTERNATIONAL:
Keshet International (KI) is Keshet Media Group’s global distribution and production arm. Headed by CEO Alon Shtruzman, it includes KI’s local production subsidiaries (Keshet UK, Keshet Studios in the US, Keshet Asia, Keshet MX in Mexico and Tresor Produktions in Germany), as well as Keshet Digital Studios, Keshet Films, Keshet International Gaming and its global distribution arm. KI’s catalogue spans all genres including drama, comedy, game show, talent show, documentaries, factual entertainment/reality dating and kids, and includes both original content developed within the KI network of companies and select third-party IP. 

Highlights include BBC One’s family drama The A Word; Channel 4’s comedy drama Loaded; the international hit Prisoners of War, upon which the prime time Emmy winner Homeland was based; gripping espionage thriller False Flag; the high octane game show BOOM!; hit interactive talent show Rising Star and children’s talent show Master Class; reality dating format Girlfri3nds; and international Emmy Award-winning ‘buddy comedy’ Traffic Light.

More Information:

Shereene Witter
Franklin Rae
T: +44 203 011 1023
E: shereene@franklinrae.com

Jim Benson / Kevin Broderick / Kate Olivia
The Lippin Group
T: +1 323-965-1990, jbenson@lippingroup.com / kevin@lippingroup.com

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