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KESHET INTERNATIONAL LAUNCHES TRAILBLAZING INTERACTIVE TALENT SHOW RISING STAR AT MIPCOM 2013

August 27 2013
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Keshet International, the global distribution and production arm of Keshet Media Group, announced today that it will be distributing Keshet’s groundbreaking live singing competition Rising Star at MIPCOM in October. Keshet International will be offering format rights internationally in all territories.

Rising Star is a live talent show that sets out to find the music world’s next big star. The new show says goodbye to text messages and introduces an innovative, original format – the first of its kind – to the world. The season is broadcast live in its entirety, beginning with the very first audition. Alongside four megastar judges, home viewers serve as the fifth judge as they vote in real time for the contestants via the show’s second screen application, deciding who will advance to the next stage, who is eliminated, and who becomes the next ‘Rising Star’.

“We are eager to introduce this cutting-edge, second screen integrated show to the international market and to pioneer a new, immersive format that has the potential to be a worldwide hit,” said Alon Shtruzman, Managing Director of Keshet International. “Rising Star’s revolutionary voting app marks an end to the era of text messages and call-in voting and pushes innovative boundaries. For the first time in television, digital is a fully integrated and inseparable element of the show that allows the audience to take the reins and have an immediate impact on the outcome of each episode and the entire season.”

Keshet Broadcasting and Tedy Productions created the format, which will launch in Israel as “Hacochav Haba” this fall on Keshet Channel 2. The show has already garnered much anticipation and excitement. Mako, Keshet’s new media arm, developed the revolutionary Rising Star app, which will be available for free on the MakoTV app.

Rising Star was developed after Keshet aired 10 successful seasons of its talent competition A Star is Born, and will join Keshet International’s slate of immensely popular shows such as Master Class, the children’s talent show that is the highest rated talent show in Israel.

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