Broadcast deal in Russia for Keshet’s hit talent show
Keshet International, the global distribution and production arm of Keshet Media Group, has closed a second major deal on its hit talent show RISING STAR in Russia.
Russian broadcaster Rossiya 1, part of VGTRK – the biggest media company in Eastern Europe – will air a local version of the interactive prime time show. Cynthia Kennedy, Keshet’s Sales Director for Russia, signed the deal on behalf of the company. The news follows on from M6 Group acquiring the format in France this week.
Keshet launched the format to the international market at Mipcom last night at a well-attended, exclusive, live screening of the broadcast from Israel. The screening enabled attendees the opportunity to take part by voting live from Cannes.
“We’re thrilled by the great response for Rising Star and the faith of leading groups as Rossiya 1 and M6. This format stands out with its integrative 2nd screen approach and proves that the Television industry is hungry for innovation”, said Alon Shtruzman, Managing Director of Keshet International.
“Im very pleased to bring the hottest format in Mipcom to Russia”, Iskander Khakimov, Deputy Director, Rossiya 1, announced. “’I’m sure it will be a big success in Russia as it is in Israel and as it was here”.
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