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KESHET INTERNATIONAL CLOSES ITALIAN DEAL FOR HIT TALENT SHOW RISING STAR

October 17 2013
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Israeli’s Rising Star maintains high ratings and viewership locally whilst expanding into other territories

Keshet International, the global distribution and production arm of Keshet Media Group, has signed a deal for its hit talent show RISING STAR with Sony Pictures Television Group’s production company, Toro. 

Toro has become the latest in a string of international partners to acquire rights for Keshet’s RISING STAR. As one of the most successful formats unveiled at MIPCOM, Toro, along with deals with channels and producers in France (M6 Group), Russia (Rossiya1), Germany (RTL) and the Nordics (Nordisk) marks the fifth acquisition of the show in just over a week. 

“We are very excited to team up with a leading production company such as Toro to give the Italian viewers this new and innovative TV experience”, said Alon Shtruzman, Managing Director, Keshet International.

RISING STAR is such a great and innovative show. Its huge, spectacular impact and its interactive and friendly technology can lead the TV audience into the very heart of the show”, said Marco Tombolini, CEO, Toro.

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