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ARGENTINA SAYS YES TO RISING STAR

January 23 2014
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The Latest in a Burst of New Keshet International Deals

Keshet International’s ground-breaking interactive singing talent show format RISING STAR has been licensed to Argentina’s largest free to air network, Telefe. A 24 x 90’ episode version of the hit show is planned for launch during fall 2014 on Telefe Argentina (The Voice) 

Dario Turovelzky, Programming Manager, at Telefe, said, “When it comes to selecting new formats, we value originality and quality as well as creative and technical innovation and multi-platforms. There are several talented formats in the world but not all formats are innovative. RISING STAR Argentina is a new and exciting challenge. We are certain that it will generate great expectations and will be successful in continuing to strengthen the relationship with our audience through innovative platforms.”

Alon Shtruzman, Managing Director, Keshet International, said, “This is another fantastic milestone for RISING STAR. We look forward to working with our great partner Telefe to bring this revolutionary show to Argentinian viewers. Latin America is an extremely important regional market and we’re overjoyed to now have two RISING STAR productions in place there.”

Since its launch at MIPCOM 2013, RISING STAR has been picked up by more than 20 broadcasters and has quickly become an international hit. Keshet International has closed deals in territories including Brazil (Rede Globo), the US (ABC), UK (ITV), Spain (Atresmedia), Portugal (TVI), Italy (Toro), France (M6 Group) Russia (Rossiya1), Germany (RTL), the Nordics (Nordisk), Hungary (TV2) and Turkey (Acun Medya). Interest in the format continues to grow worldwide following unprecedented ratings for the show’s original series in Israel, the season finale of which peaked with a 58% share of the total domestic audience.

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