Keshet MX is a wholly-owned subsidiary of Keshet International (KI) in Mexico City. It is directed by Kelly Wright, Head of Latin America and led on the ground by Frank Scheuermann, Head of Development and Production for Latin America. It was established in January 2017 to expand KI’s local production capabilities in the Latin American and US Hispanic markets. To date, KI has sold close to 1,000 hours of content and established many successful adaptations of its formats across the region. Keshet MX builds on KI’s existing development and production deals, adding new partnerships with broadcasters, platforms and brands, as well as integrating local talent into KI’s unique brand of programming across the region. Its activities cover the US Hispanic market to Colombia, while simultaneously offering development and consulting services throughout Latin America.