Keshet International lands double series sale for “Prisoners of War” and “Deal With It” in Brazil

December 12, 2013 Globosat Will Premiere Both Shows in 2014
Keshet International, the global distribution and production arm of Keshet Media Group, has sold the broadcasting rights of two of its hit shows to Globosat in Brazil. Seasons 1 and 2 of worldwide sensation Prisoners of War, the format off of which the multi-Emmy® award winning drama Homeland is based, will be broadcast on +Globosat, while the first season of hidden-camera ambush show Deal With it will be broadcast on Multishow. Both shows will premiere in 2014.
Created, written and directed by Gideon Raff and produced by Keshet Broadcasting, Prisoners of War is an hour-long drama that follows two soldiers as they attempt to readjust to their lives after returning home from captivity for 17 years. In addition to their personal struggles and challenges, it soon becomes clear that there is more to the story than meets the eye and that there is a profound secret that the two are keeping from everyone. The first season was the highest rated drama of the year in Israel, achieving a 37% share, while season 2 scored a 40% average share, making it the most viewed drama in Israel in 2012.
Prisoners of War has found extensive success globally. In addition to being adapted into Showtime’s critical and commercial hit Homeland, the format was optioned for local adaptions in Russia and Turkey by WeiT Media (an Endemol Company) and Medyapim, respectively. Pomodoro Stories also acquired remake rights for Colombia and Mexico.  The original Israeli show and has been sold in more than 20 territories, including:  the US, UK, Australia, Finland, Norway, Spain, Canada, Austria, Belgium, France, Germany, Luxembourg, and Switzerland.
Hosted by Theo Von, Deal With It is a hidden-camera prank show with the ultimate twist: unsuspecting members of the public are secretly dared to pull a prank on their unwitting companions with absolutely no time to prepare. If they agree to participate, they must obey all instructions given through an earpiece from a secret control room nearby. With the opportunity to prank their way to cash and prizes, these everyday people will be shown no mercy as they are tasked with pulling off some of the most ridiculous behavior ever caught on camera.
Deal With It is produced by Howie Mandel’s Alevy Productions, Roy Bank’s Banca Studio and Keshet Broadcasting, in association with Lionsgate Television. The show was commissioned by US network TBS and is based on a successful format created by Keshet Broadcasting and United Studios. After a very successful first season debut in 2013, TBS immediately renewed the show with a 12-episode second season order.
The double-deal with Globosat follows a raft of recent high profile format sales for Keshet International. Keshet’s trailblazing interactive talent show Rising Star was one of the most successful formats at MIPCOM this year. Since its introduction in October, the show has secured deals in a slew of territories, including the U.S. (ABC, with Keshet DCP producing) and the U.K. (ITV), and most recently in Brazil (Rede Globo) and Portugal (TVI). Interest in the innovative new format continues to grow worldwide.

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